ALEXANDRE ALLAI started as a dream and with each passing day has gradually become more of a realiAlexandre Allaity.

A lifestyle brand & blog inspired by three elements: Music, Fashion and Social Awareness. The founder, Michael Allai, is his best brand ambassador as he lives this new way of life:


Internationally minded, due to his african roots (Ivory Coast), european upbringing (Austria) and education beyond seas (USA), an immense creativity to combine music and fashion together. He uses the music he deejays and produces as his main source of inspiration which is perfectly reflected in his collections. Hence the tagline “Joyful Mashion”.

Choosing his lifestyle as a creative outlet, Michael Allai launched his multi-platform to inspire and share his thoughts and many passions with independent men and women who dare to express their uniqueness in today´s society.

Focused on producing high quality and responsibly manufactured products for its customers, ALEXANDRE ALLAI´s garments are designed in Vienna, Austria and made in Europe.